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Cisco Upgrades Marketing Velocity Program To Address B2B Buyers’ Digital Shopping Habits

For any channel marketer trying to keep pace with Cisco’s Marketing Velocity program, the challenge got a little harder this summer. Not only did Cisco connect and integrate the components of Marketing Velocity, its best-in-class channel program under one offering, the company expanded it to include a new co-marketing service that supports insight-driven joint planning to enable Cisco and partners to better engage customers and drive revenue.

Augmented And Virtual Reality: The Latest Engagement Drivers In B2B Marketing

As digital marketing continues to evolve and change, the need to engage customers in unique ways becomes even more vital. While new tools and technology emerge seemingly every day, two trends are commanding the B2B world’s attention: augmented and virtual reality (AR and VR). In fact, according to a report from Statista, the economic impact of AR and VR is forecast to amount to $29.5 billion in 2020.

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