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New CMO Council Study Shows Greater Emphasis On Earned Media, Misalignment With Paid And Owned Channels

New CMO Council Study Shows Greater Emphasis On Earned Media, Misalignment With Paid And Owned Channels

Eighty-one percent of business leaders agree that the change in our business environment due to social unrest and…

Industry News September 30
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Cision Unveils Data-Driven Measurement Solution For Earned Media

Cision Unveils Data-Driven Measurement Solution For Earned Media

Cision announced the launch of a new solution designed to help companies measure the impact of earned media…

Industry News November 9
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What's Holding Back B2B Earned Media Efforts?

What’s Holding Back B2B Earned Media Efforts?

B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers…

Blog November 7
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Cision Names Former Oracle Marketing Cloud Exec CEO

Cision Names Former Oracle Marketing Cloud Exec CEO

Cision, a cloud-based PR software provider, has appointed global marketing industry veteran Kevin Akeroyd as its CEO, effective…

Industry News August 8
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