Subscribe

Effective Personalization Emerging As A Top Priority As B2B Brands Look To Keep Pace On Creating Relevant, Contextual Buyer Experiences

Personalization in B2B marketing has been talked about for over decade, but actual execution has been limited. That is expected to change quickly and dramatically, according to several speakers at the 2018 B2B Marketing Exchange.

Given the amount of data, intelligence  and applications  now available for B2B marketers, industry experts predicted hyper-level personalization similar to what is seen in consumer marketing is the new norm.

Subscribe to this RSS feed