The countdown to the General Data Protection Regulation (GDPR) compliancy deadline is on. In T-minus 35 days, any company that has business relations with residents in the European Union is required to be GDPR-compliant — all in an effort to give EU citizens more control over their personal data.
Synthio, a customer data platform provider formerly known as Social123, has announced it has joined the Marketo Accelerate partner ecosystem. The company’s platform will integrate directly with Marketo’s Engagement Platform, positioning B2B marketing to access their global contact databases to cleanse and enrich existing data, gain net-new targeted contacts and boost their ABM strategy.
A new study from Data as a Service company Synthio and Ascend2, a research-based marketing firm, shows that B2B marketers are aware of critical issues within their data-driven marketing strategies, but are not prioritizing a solution. While more than half (51%) of respondents said that integrating data across platforms was a critical challenge, only 37% said that it was an important objective in their data-driven marketing strategy.
Synthio, a data solutions company formerly known as Social123, announced it has received $8.5 million in funding from Fulcrum Equity Partners. The company plans to invest the funds in growing its sales, marketing, customer success and product teams, as well as expanding its contact data management platform.