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Stop Talking And Start Doing! Time To Shrink The Skills Gap In Marketing Automation

Carlos20Hidalgo20Head20ShotBy Carlos Hidalgo, Executive Director of The Marketing Automation Institute and CEO of The Annuitas Group

“As we all know marketing automation is just not that simple!”  - Marketing Director Managing a Global Marketing Automation Implementation

Truer words have never been spoken. As organizations journey along the path of automation, they must think beyond just a simple software vendor selection. In order to have a successful marketing automation implementation, organizations need to also consider key strategies including:

Harte-Hanks Unveils The Demand Curve To Help BtoB Tech Companies Leverage Benchmark Data


Harte-Hanks
, a direct marketing services provider, recently announced the commercial availability of The Demand Curve, a new insight-driven tool for technology markets. The solution builds on core areas including professional and business marketing data management, content development, digital and social conversations, and sales and marketing funnel management.

3 Key Tactics To Maximize Your B2B Social Media Campaigns


PeterGhalismallBy Peter Ghali, Senior Product Manager, iContact

With 800 million people using Facebook and hundreds of millions logging on to LinkedIn and Twitter, marketers are increasingly looking to reach their customers and prospects through these social media platforms.

But social media marketing isn’t without its challenges. According to a recent survey by iContact, a provider of social media and email marketing solutions, many businesses don’t have time for social media and can’t measure its impact.

3 Key Tactics To Maximize Your B2B Social Media Campaigns


PeterGhalismallBy Peter Ghali, Senior Product Manager, iContact

With 800 million people using Facebook and hundreds of millions logging on to LinkedIn and Twitter, marketers are increasingly looking to reach their customers and prospects through these social media platforms.

But social media marketing isn’t without its challenges. According to a recent survey by iContact, a provider of social media and email marketing solutions, many businesses don’t have time for social media and can’t measure its impact.

Harte-Hanks Unveils The Demand Curve To Help BtoB Tech Companies Leverage Benchmark Data


Harte-Hanks
, a direct marketing services provider, recently announced the commercial availability of The Demand Curve, a new insight-driven tool for technology markets. The solution builds on core areas including professional and business marketing data management, content development, digital and social conversations, and sales and marketing funnel management.

Stop Talking And Start Doing! Time To Shrink The Skills Gap In Marketing Automation

Carlos20Hidalgo20Head20ShotBy Carlos Hidalgo, Executive Director of The Marketing Automation Institute and CEO of The Annuitas Group

“As we all know marketing automation is just not that simple!”  - Marketing Director Managing a Global Marketing Automation Implementation

Truer words have never been spoken. As organizations journey along the path of automation, they must think beyond just a simple software vendor selection. In order to have a successful marketing automation implementation, organizations need to also consider key strategies including:

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