Nearly all (90%) of B2B companies are using content marketing, and 82% of senior executives say content is driving their buying decisions. Demand is high, not for more content, but for more meaningful content. Meaningful content is obtainable through partnering with influential people in the industry, according to Lee Odden, CEO of TopRank Online Marketing, during his session at the B2B Content2Conversion Conference.
"Buyers are overwhelmed by the amount of content out there, and content marketers are looking for new ways to create this meaningful content in a way that is valuable to their prospects," Odden added."Influencers can help bring value to your content that resonates with your target audience."
By Lee Odden, CEO, TopRank Online Marketing
If you can find a way to solve multiple problems for your target audience with co-created influencer content and achieve high impact exposure, your brand will grow your own networks of influence. You will also expand your reach to new audiences and cultivate more specific influence as a trusted authority for what your customers buy.