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Mastering The Art Of Modern Marketing

Research shows that today’s B2B marketers feel they are underperforming when they compare themselves to an ‘ideal marketer.’ But most modern marketers are just lacking self-esteem. This infographic from Oracle Marketing Cloud highlights several key areas where today’s marketers should focus their efforts, and also identifies the top challenges they face when marketing in the real world.

Experts Share Their View On The Current Meaning Of “Modern Marketing”


As I made my plans for Oracle’s Modern Marketing Experience event in Las Vegas this week, it dawned on me that it has been about five years since Eloqua started using the term to describe the transformation of marketing practices in the digital era. Over the years, other companies have picked up on the adjective to capture the transformation marketing teams have had to make to keep up with today’s digital buyers.

  • Published in Blog
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