Allego, a revenue enablement software provider, unveiled GO, a “modern” revenue enablement platform designed to bring sales, enablement and marketing teams together to deliver better customer experiences.
GO was created to help organizations curate experiences that help guide content discovery and engagement on the buyers’ terms. Specific features of the release include the ability to:
- Highlight the right sales stories to strengthen learning, content and conversations;
- Help engage the entire buying team;
- Assist with cross-departmental alignment; and
- Gather AI-powered insights into workflows.
“We have entered a new era of buying and selling: Buyers want a different experience and today's sales, marketing and enablement teams are ill-equipped to deliver on the expectation," said Yuchun Lee, CEO and Co-founder at Allego, in a statement. "With GO, an innovative but proven enablement platform for modern buying and selling, revenue teams now have a collaborative way to deliver the right messages and stories at the right time to buyers and boost fluency and confidence across the team. Finally, there's a tech-enabled process for B2B revenue teams to create predictable conversions and scalable sales cycles that boost revenue and seller productivity."