Appier, an artificial intelligence (AI) software-as-a-service (SaaS) company, finalized its acquisition of Woopra, a customer journey analytics SaaS company. The acquisition aims to strengthen Appier’s position in processing first-party data to build a next-generation customer data platform (CDP) with advanced AI technology and user-centric visualization analytics.
The addition of Woopra to Appier's suite helps businesses integrate and synchronize customer data via one-click integrations and analyze every touch point throughout the customer journey in real-time. The goal of acquiring Woopra is to establish Appier's position in the customer and product analytics market and further its enterprise market growth in the U.S. and European markets.
The next-generation CDP will seek to to establish 360-degree customer profiles from first-party data, provide user-centric analytics and visualization, enable predictions of end-user behaviors and tailor effective acquisition and engagement strategies by automated machine learning model building.
"Appier will now be able to combine the best of our AI-powered offerings in first-party data management and customer insights with the outstanding analytics and visualization capabilities from Woopra to offer a best-in-class CDP for businesses around the world," said Chih-Han Yu, Co-Founder and CEO of Appier, in a statement. "Together with Woopra, we will continue to innovate our products, with AI at its core, to bring more creative solutions to the modern marketer operating in a digital environment. Our mission is to turn AI into ROI by making software intelligent. With this acquisition, we are committed to supporting Woopra's customers and we will continue strengthening our innovation in CDP, where all companies can reinvent their customer experience and boost their business opportunities with the power of AI."