BrandMaker, a marketing technology provider, announced it has launched its Customer Engagement Cloud. This new platform is designed to enable marketers to deliver personalized content based on where prospects are in the customer journey.
The company said it also enables users to align customer stages with content types and appropriate engagement channels to increase customer engagement and message relevancy. The solution automates the creation of customer journeys by analyzing buyer persona details and other insights provided by the user.
“The outdated ‘push marketing’ model typically results in a 98% lead mortality rate,” said Stephan Nobs, Chief Marketing Officer at BrandMaker. “Bombarding prospects with irrelevant marketing materials until they either make a purchase, or more likely break off contact in frustration, is not a sustainable strategy.”
