Captora has introduced several new additions to its Top-of-Funnel (ToFu) digital marketing platform. The updates aim to help marketers prioritize, launch and optimize a portfolio of campaigns across search, advertising and social media channels.
With the updates, digital marketers can automate their top-of-the-funnel campaign efforts using Captora’s ability to identify and prioritize demand, launch and optimize campaigns and view real-time performance insights at scale across channels.
The new releases aim to provide marketers with:
- Continuous demand intelligence. The platform leverages data science to provide a nonstop flow of buyer intent and competitor intelligence so users can prioritize investments and execution. A new demand manager function gives marketers a holistic, cross-channel view of demand intent and includes custom tagging tools so they can identify and prioritize growth opportunities, and report results across paid and organic channels.
- Google AdWords integration. This enables marketers to identify campaign optimization opportunities and create hyper-targeted campaigns across ad groups, ads, templates, personas and CTAs, to boost campaign conversion rates.
- Enterprise-grade functionality & integration. A highly-scalable new architecture now supports Captora applications, as well as third-party marketing tools and platforms from companies such as Marketo, Oracle/Eloqua, Act-On, Salesforce/Pardot and Hubspot.
- Cross-channel campaign management. A new campaign editor tool allows marketers to build, launch and continuously optimize campaigns at scale across paid and organic channels.