Casted, a podcast and video marketing platform for B2B marketers, launched Casted for Startups, a new program designed to help startup companies expand the reach of their branded podcasts and video content to boost ROI and improve sales outcomes. The new program empowers smaller organizations with the same platform used by enterprises such as IBM, Salesforce and HubSpot.
Casted is designed to help marketers streamline the publication, distribution, amplification, analysis and measurement of content, allowing them to better understand engagement. The new program is now available for early-stage businesses with limited budgets.
“We’ve proven that Casted can help marketers amplify vital business voices to drive human connections that ultimately drive business growth,” said Lindsay Tjepkema, CEO and Co-Founder of Casted. “Casted for Startups enables us to level the playing field in B2B podcasting by giving startups the mic — literally and figuratively! We're enabling marketers at all companies, regardless of size, to maximize and measure the value of their podcasts in today’s changing market.”