COVID-19 Update

DemandCon Event Focused On Integrated Sales Funnel To Debut in San Fran In May

A new education conference dedicated to managing and integrating the entire sales funnel, DemandCon, will debut in San Francisco May 18-20, 2011. The three-day event is focused on addressing and defining workable solutions that demonstrate how sales and marketing can work together as one highly functional team.

Co-founded by former Eloqua exec and current CEO of 28Marketing Steve Gershik, and Shawn Elledge, Chief Engagement Officer of the Integrated Marketing Summit, the event is positioned as a new type of conference experience that prioritizes actionable learning opportunities around all parts of the funnel, while facilitating ongoing community building.

“DemandCon was created as an educational event targeted specifically at the entire sales funnel and how to integrate it successfully,” Gershik said. “Nobody else out there is speaking directly to these topics and providing manageable solutions.”

Integrated Funnel Management training workshops will focus key topics including: Demand Generation; Lead Management; Marketing Automation; Sales and Marketing Alignment; Content Marketing and Customer Loyalty

Speakers include:

  • Jill Konrath, Author of SNAP Selling and Selling to Big Companies
  • Ardath Albee, CEO and BtoB Marketing Strategist, Marketing Interactions
  • James Obermeyer, Author and Executive Director of Sales Lead Management Association (SLMA)
  • Brian Kardon, CMO, Eloqua
  • Andrew Gaffney, Editor, DemandGen Report

Each session will include a best practices analysis, and focus on how attendees can apply these practices to resolve job-specific issues and needs.

The event targets titles including Chief Revenue Officer, Sales Director, Chief Marketing Officer, Campaign Managers, Sales Operations, Marketing Operations, Lead Generation Manager and Social Media Manager.