“DemandCon was created as an educational event targeted specifically at the entire sales funnel and how to integrate it successfully,” Gershik said. “Nobody else out there is speaking directly to these topics and providing manageable solutions.”
Integrated Funnel Management training workshops will focus key topics including: Demand Generation; Lead Management; Marketing Automation; Sales and Marketing Alignment; Content Marketing and Customer Loyalty
Speakers include:
- Jill Konrath, Author of SNAP Selling and Selling to Big Companies
- Ardath Albee, CEO and BtoB Marketing Strategist, Marketing Interactions
- James Obermeyer, Author and Executive Director of Sales Lead Management Association (SLMA)
- Brian Kardon, CMO, Eloqua
- Andrew Gaffney, Editor, DemandGen Report
Each session will include a best practices analysis, and focus on how attendees can apply these practices to resolve job-specific issues and needs.
The event targets titles including Chief Revenue Officer, Sales Director, Chief Marketing Officer, Campaign Managers, Sales Operations, Marketing Operations, Lead Generation Manager and Social Media Manager.
