DemandLab, a technology-focused marketing consultancy, unveiled Sightline, a new solution that aims to help marketers create a holistic record of customer lifecycles for optimized marketing attribution and measurable impact of sales activity.
Sightline is designed to collect marketing and sales data from multiple marketing platforms and demand generation channels, generating customer insights that help marketers accurately measure their revenue and impact across B2B lead lifecycles.
"We developed Sightline to address one of the biggest hurdles our clients face," said Rhoan Morgan, Co-Founder and CEO of DemandLab. "The B2B buyer journey can be long and complex, making it challenging to measure the revenue impact of full-funnel marketing activities. Sightline connects the dots and delivers the accurate, credible attribution data that marketers need to confidently prove marketing's impact."