Global Digital Marketing Group (GDM Group), a digital marketing performance company, has launched Convertuum, a programmatic solution designed to use predictive algorithms and retargeting features to help advertisers optimize campaign traffic.
The company states that the solution measures incoming traffic and analyzes ad publishers’ specialties to enhance user group segmentation and provide better data for business decisions. Machine learning algorithms and predictive analytics can help bring prospects into campaigns and customer journeys that are relevant to them.
"Convertuum addresses the main issues of performance marketing campaigns firsthand," said Dmitry Kirichenko, Director of Media Buying at GDM Group, in a statement. "It has several methods of integration for different types of partners, and it already shows high conversion rates because of the quality of our offers coupled with years of funnel building expertise."