Predictive marketing provider Infer has partnered with InsightSquared, a sales performance analytics company, to offer visualization and reporting capabilities designed to provide users deeper predictive insight into their marketing and sales initiatives.
The partnership positions marketers with predictive insights that can help determine how well their demand generation programs are fueling growth while sales teams can use them to better align effort to impact through continuous lead management.
InsightSquared Infer reports include:
- An activity scorecard designed to help reps prioritize high-quality leads;
- Lead aging functionality that positions users to not overlook leads with a high propensity to buy;
- Lead funnel visualization intended to track leads in the buying journey and help predict pipeline and win rates; and
- Lead yield reporting designed to better understand how lead quality affects funnel velocity.
“By using Infer’s signals within InsightSquared, executives can take their dashboards to the next level and keep a pulse on things like whether reps are spending their time on the leads with the highest close potential,” said Vik Singh, Co-founder and CEO of Infer. “A cornerstone of our strategy is to infuse predictive intelligence into best-of-breed tools so they can unlock even more value for marketers, and today’s partnership is a great addition to the many specialized applications in Infer’s ecosystem.”
InsightSquared CEO Fred Shilmover added: “Together, we’re equipping data-centric companies with the complete-funnel insights they need to grow even faster.”