LinkedIn Marketing Solutions unveiled a new native advertising network designed to help users reach their target audiences with ads by placing its Sponsored Content on partnering third-party publishers across mobile and desktop.
Called the LinkedIn Audience Network, the solution is designed to expand users’ marketing footprints outside of the LinkedIn Marketing platform. More than 6,000 LinkedIn advertisers have participated in its Audience Network beta program, according to the company.
“With the LinkedIn Audience Network, our customers can use Sponsored Content to reach even more people beyond the LinkedIn platform and get their content in front of the audiences that matter most to their business,” said Divye Khilnani, Group Product Manager of LinkedIn Marketing Solutions, told Demand Gen Report. “We believe the LinkedIn Audience Network delivers strong results for our customers and that prospective customers will be impressed by the value it delivers.”