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LinkedIn Revamps Campaign Manager To Improve Reporting

Source: LinkedIn Source: LinkedIn

LinkedIn unveiled updates to its Campaign Manager designed to help marketers better manage their campaigns and gain deeper insights into performance analytics.

LinkedIn Campaign Manager now includes a new interface for easier navigation and enhanced reporting. Marketers can search for specific campaigns by name, ID, format and more. New tabs have been added so marketers can compare performance across accounts, campaigns and ads. The LinkedIn Campaign Manager also aims to let marketers personalize their view to focus on the metrics that matter most to them, whether it be performance, conversions or video.

“We’re constantly working to provide a better reporting experience that gives you the results [marketers] need — faster,” said Taylor Greason, Product Manager at LinkedIn, in a blog post. “Today’s release is just the first foundational step in a longer plan for [users].”