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LogMeIn Releases GoToWebinar Updates For Better Navigation, Analytics

Source: GoToWebinar Source: GoToWebinar

LogMeIn, a SaaS collaboration platform, unveiled updates to GoToWebinar designed to improve the webinar management tool’s usability and analytics.

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The updated dashboard aims to help marketers easily view current and past webinars, review analytics and publish webinar video to LogMeIn’s on-demand video platform GoToStage. The tool has also been optimized for mobile usage, so marketers can create and manage webinars from either a desktop or mobile device.

GoToWebinar is positioned to integrate with MAP and CRM systems such as AWeber, HubSpot, Unbounce and Zapier. Transcription capabilities are currently in beta testing and are expected to be released soon, according to the company.

“The newly redesigned GoToWebinar makes webinars easier from end to end," said Daniel Waas, Senior Director of Product Marketing at GoToWebinar, in a statement to Demand Gen Report. "Intuitive scheduling and set up, robust analytics and a mobile-optimized experience mean that you can create more engaging content for live and on-demand experiences.”