Marketing automation company Marketo and Infor, an enterprise software firm, have announced a partnership to jointly sell their core products to businesses seeking sales and marketing software.
The organizations stated the decision to partner was made in order to help both companies compete with direct competitors, such as Oracle and Salesforce.
“Marketers are looking for solutions that enable a seamless and meaningful experience across devices and channels,” said Steve Lucas, CEO of Marketo, in a statement. “Our partnership with Infor, a global leader in customer experience, provides market-leading engagement technologies that enable brands to create personalized and authentic experiences at scale for their customers. The partnership also broadens distribution of engagement technologies to meet the increasing global market need.”
Infor CEO Charles Phillips added in the statement that the pairing of Infor and Marketo “aligns with our overall digital transformation strategy providing customers speed to transform while adding value to relationships at the right time, through the right channels.”
The strategic partnership includes:
- Combining Marketo’s Engagement Platform with Infor’s Customer Experience Suite to give marketers a comprehensive view of their customers and positioning users to create more personalized experiences that engage customers across all channels; and
- Broadening the reach of Infor and Marketo engagement solutions across their combined customer base.
