Marketo CEO Leaves Adobe One Year After Acquisition
Marketo CEO Steve Lucas has announced his departure from Adobe, roughly one year after the company signed a…
Industry News September 23
Latest In: Steve Lucas
Adobe Summit 2019: Blurring B2B, B2C Lines In Tech Better Positions Marketers To Offer Epic, Frictionless Experiences
For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to…
Industry News April 1
Adobe To Acquire Marketo For $4.75 Billion
Adobe announced that it has signed a definitive agreement to purchase Marketo for $4.75 billion. The acquisition, which was…
Industry News September 20
Customer Obsession, Analytics & ABM Take Center Stage At Marketing Nation Summit
For marketing messages to stand out in today's digital ecosystem, B2B teams must be fearless in how they…
Industry News May 3
Marketo, Infor Join Forces To Deliver Engagement Solutions
Marketing automation company Marketo and Infor, an enterprise software firm, have announced a partnership to jointly sell their…
Industry News March 13
Marketo Hires Former SAP Exec Steve Lucas As New CEO
Marketo announced Steve Lucas, former SAP and Salesforce executive,will become the company's new CEO. He succeeds Marketo Founder…
Industry News October 28
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Events & Webinars
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
