Marketo and Modo Labs, a mobile engagement platform provider, announced an integration that is designed to help marketers track and engage prospects on mobile web sites and apps created with the Kurogo Publisher solution from Mondo Labs.
The partnership will also provide nurturing tools to help marketers build prospect files and learn more about the behaviors of mobile web site and app users, according to officials for both companies.
“The era of mobile marketing has arrived, and it’s essential to combine mobile websites and native apps with marketing automation systems,” said Stewart Elliot, CEO at Modo Labs. “Through Modo Labs’ Kurogo Publisher, Marketo users can now quickly and easily deploy mobile campaigns fast without the need for IT support, and profile and engage prospects across all device types for lead nurturing and to gain rapid conversions, anytime, anyplace.”
Robin Bordoli, VP of Partner Ecosystems of Marketo, added: “The Marketo integration with Kurogo Publisher and our partnership with Modo Labs ensures that Marketo customers can easily take advantage of all that mobile marketing has to offer and measure it. It also enables marketers to address prospects in their preferred channel and tap the unlimited possibilities of mobile easily and quickly.”