Latest In: mobile marketing

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Mixmax Adds SMS Functionality To Sales Engagement Platform

Mixmax Adds SMS Functionality To Sales Engagement Platform

Mixmax, a sales engagement platform, launched a new SMS feature that's designed to help revenue teams better engage…

Industry News January 23
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The Art Of Utilizing Text Messaging In B2B

The Art Of Utilizing Text Messaging In B2B

In the fast-paced world of B2B marketing, one tool has emerged to cut through the noise and capture…

Blog May 17
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Act-On Software Releases Automation-Based SMS Channel

Act-On Software Releases Automation-Based SMS Channel

Act-On Software, a growth marketing automation platform, unveiled a fully integrated SMS automation channel built directly into its…

Industry News April 29
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Appboy B2B marketing conversion tracking Mark Ghermezian marketing automation mobile apps mobile marketing path to purchase retargeting
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Appboy Launches Conversion Tracking Feature

Appboy, a provider of marketing automation for mobile apps, launched conversion tracking capabilities designed to enable marketers to…

Industry News December 29
Adele Revella B2B buyer personas B2B marketing content marketing mobile marketing President of the Buyer Persona Institute.
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B2B Buyer Personas Getting More Complex

While buyer personas are unique to each company, they all focus on the role each buyer has in…

Industry News February 12
Andrew Yu B2B marketing CEO of Obility Consulting Founder and CTO of Modo Labs Google+ Hummingbird keyword search mobile marketing Nicholas Herinckx search engine optimization SEO Siri
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B2B Marketers Adjusting Search Strategies To Account For Mobile

Mobile is no longer strictly the domain of B2C marketers. Due to the growing propensity for B2B buyers…

Industry News January 7
CEO at Modo Labs Kurogo Publisher Marke4to mobile marketing Modo Labs Robin Bordoli Stewart Elliot VP of Partner Ecosystems of Marketo
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Marketo Integrates Mobile Marketing Solution From Modo Labs

Marketo and Modo Labs, a mobile engagement platform provider, announced an integration that is designed to help marketers…

Industry News December 9
BackBeat Marketing marketing automation mobile marketing mobile technology optimizing for mobile Principal Strategist Tom Bishop
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5 Ways To Drive Demand With Mobile

By Tom Bishop, Principal Strategist, BackBeat Marketing Today we're watching the biggest industrial shift since the automobile replaced…

Demanding Views November 13
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Next Version Of Microsoft Dynamics Will Focus On Marketing Integration, Mobile

Microsoft is set to release the latest version of its Microsoft Dynamics CRM platform this fall that will…

Industry News July 5
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Mimvi Launches B2B Division, Offers Marketers Mobile Expertise

Mimvi, a mobile discovery technology company, announced the formation of its B2B division, LaunchPad. The division was established…

Industry News March 4
B2B marketing Callidus Cloud demand gen Eloqua Giles House HTML Lead Formix mobile mobile marketing Sales Enablement social media Steve Woods

Ready Or Not, Lead Gen Is Going Mobile For B2B Marketers

When it comes to consumer behavior and business marketing on mobile devices, the growth stats are always staggering.…

Industry News January 3
B2B marketing cloud CRM Demand Gen Report IT Marc Benioff Marketing Cloud mobile mobile cloud technologies mobile marketing revenue social media Wall Street Reports Strong Q3 Results, Expects To Hit $4B Revenue In 2014 reported yesterday that it beat Wall Street expectations for its Q3 2012 earnings, and that it is…

Industry News November 21
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