Eloqua recently announced the appointment of new Chief Marketing Officer Heidi Melin, a marketing executive with experience leading some of Silicon Valley’s most respected technology brands. Melin, who has held CMO posts at Taleo, Polycom and Hyperion Solutions, will report directly to Eloqua CEO Joe Payne.
Melin has led marketing and demand generation efforts at several successful businesses in the San Francisco Bay Area. She comes to Eloqua from Taleo, which was recently acquired by Oracle Corporation, where she was CMO. Prior to Taleo, she served as CMO of Polycom Inc. Before joining Polycom, Melin was CMO at Hyperion Solutions Corp. (now Oracle Hyperion), where she led a brand strategy that led to renewed recognition within the business intelligence space. Prior to Hyperion Solutions, Melin led marketing services at PeopleSoft.