Subscribe

HG Data Appoints New CEO

ElizabethHG Data, a competitive intelligence solution, has appointed Elizabeth Cholawsky as CEO and Board of Directors member. Cholawsky succeeds Craig Harris, who founded HG Data in 2010 and will now work to accelerate company research and development. Harris will continue to serve as Director and Chairman of the Board.

When The Latest B2B News Breaks, Be Ready To Act With Technographics

As marketers, we’re constantly looking to be relevant with our outreach. That’s because we know that relevancy increases the likelihood of recipients engaging with our content. One way to increase your relevancy quotient is to leverage industry news announcements into your marketing campaigns. But to do so, you need to have the right data in place to act quickly on the information – otherwise, your outreach becomes dated or worse yet, irrelevant.

HG Data Unveils New Salesforce App, Brings Technographic Data Into CRM

HG Data, a competitive intelligence solution on installed technologies, announced it has launched a new app on the Salesforce AppExchange. The app, now available and built on Salesforce’s Lightning Data service, is designed to bring technographic data — insight into what technology is used by prospective customers — into the Salesforce platform to help fuel marketing initiatives with deeper insights.

SalesPredict Announces Partnership With HG Data

SalesPredict HGData placeitSalesPredict and HG Data have announced a data partnership which will bring together SalesPredict’s predictive scoring algorithm and HG Data’s competitive intelligence on installed technologies.

The alliance is designed to help B2B companies target inbound and outbound marketing efforts more effectively and gain deeper insight into the segments where they are most successful.

"Our goal is to deliver the most accurate predictive lead and account scores, along with deep data insights, to help our customers find, convert and retain more customers," said Yaron Zakai-Or, Co-founder and CEO of SalesPredict. “HG Data provides valuable information about the installed technology landscape and we are excited to be able to share that data with our customers to help them market and sell more effectively."

Subscribe to this RSS feed