HG Data, a competitive intelligence solution, has appointed Elizabeth Cholawsky as CEO and Board of Directors member. Cholawsky succeeds Craig Harris, who founded HG Data in 2010 and will now work to accelerate company research and development. Harris will continue to serve as Director and Chairman of the Board.
As marketers, we’re constantly looking to be relevant with our outreach. That’s because we know that relevancy increases the likelihood of recipients engaging with our content. One way to increase your relevancy quotient is to leverage industry news announcements into your marketing campaigns. But to do so, you need to have the right data in place to act quickly on the information – otherwise, your outreach becomes dated or worse yet, irrelevant.
HG Data, a competitive intelligence solution on installed technologies, announced it has launched a new app on the Salesforce AppExchange. The app, now available and built on Salesforce’s Lightning Data service, is designed to bring technographic data — insight into what technology is used by prospective customers — into the Salesforce platform to help fuel marketing initiatives with deeper insights.
Just like the majority of B2B marketers today, you’re probably very aware of account-based marketing (ABM). In addition, since the strategy is so popular among marketers today, you know it can deliver a strong competitive edge.
The alliance is designed to help B2B companies target inbound and outbound marketing efforts more effectively and gain deeper insight into the segments where they are most successful.
"Our goal is to deliver the most accurate predictive lead and account scores, along with deep data insights, to help our customers find, convert and retain more customers," said Yaron Zakai-Or, Co-founder and CEO of SalesPredict. “HG Data provides valuable information about the installed technology landscape and we are excited to be able to share that data with our customers to help them market and sell more effectively."