Influitive Unveils New B2B Referral Solution

influitive logoInfluitive announced the launch of Influitive Referrals, a B2B referral solution designed to help marketers generate more sales-ready leads from customers and partners.

Influitive Referrals, which is integrated with Salesforce and LinkedIn, can suggest potential referral names from your advocate’s social networks.

Influitive Helps B2B Marketers Fire Up Fans With Mobile And Embedded Advocacy Tools

influitive logoInfluitive, a provider of advocate marketing tools, today announced its Summer 2013 product release that includes new capabilities and features that make it easier for B2B marketers to capture and promote the enthusiasm of their evangelists.

Two new offerings – Maven by Influitive, a mobile app for B2B advocacy, and AdvocateAnywhere, which lets marketers embed “calls to advocacy” in cloud apps and web pages – headline Influitive’s release.

Influitive Closes $7.3M Funding Round For Advocate Marketing Platform

FundingMarketing software vendor Influitive announced today that it has closed a $7.3 million funding round and added two new members to its board of directors.

According to a company news release, Hummer Winblad and Relay Ventures will lead the Series A funding round. Existing investors including Illuminate Ventures, New Enterprise Associates, Lightspeed Venture Partners and Resolute.VC will also participate.

Marketing Automation Veterans Take Content, Campaign Expertise To Startups

MA_VeteransAs the marketing automation industry matures, some of its most prominent players are moving on to new markets and new challenges. Demand Gen Report recently caught up with a few of these executives to discuss their new roles, including their use of content marketing strategies and the challenges of working in startup environments.

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