Latest In: marketing automation
ABM account-based marketing AI-powered orchestration B2B marketing B2B sales BambooBox enterprise marketing funding go to market strategy GTM stack Managed ABM Operating System marketing automation revenue growth Revenue operations
BambooBox announced it has raised a total of $6.6 million in funding led by Peak XV’s Surge, with…
News Brief
April 1
ad spend advertising APIs advertising operations AI advertising Anteriad B2B marketing campaign optimization digital operations growth marketing Joel Horwitz Marketing analytics marketing automation natural language execution paid media campaigns revenue generation Synter
Synter, an agentic advertising operations management platform, has emerged from stealth. The company is focused on growth teams…
News Brief
March 27
2026 B2B Trends Report B2B marketing marketing automation marketing budget marketing productivity resource management
Modern B2B marketing teams are navigating a challenging landscape defined by heightened expectations and shrinking resources. The 2026…
Blog
March 19
AI in Marketing B2B marketing B2BMX 2026 buyer journey creative marketing digital engagement go to market strategy marketing innovation marketing strategies personalization
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog
March 17
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
BDR business development rep demand gen demand generation marketing automation marketing strategies Televerde
Going to prison improved my career — I'm certain you don't hear that every day. But for me,…
Demanding Views
August 5
account management ActOn Software marketing automation omnichannel messaging product innovation user experience
Act-On Software, a marketing automation platform, built out and improved its capabilities to help enhance its platform by…
Industry News
June 27
data Data management MAP marketing automation product activity data productled marketing selfservice user engagement
The marketing landscape has changed: Marketers are focused on product-led strategies, and they need to communicate with all…
Blog
May 24
ActiveCampaign CRM custom objects dynamic workflows marketing automation SMBs
Focused on democratizing data visibility, flexibility and actionable insights for use across a business's entire tech stack, ActiveCampaign,…
Solution Spotlight
November 15
campaign creation codeless content marketing funding knak marketing automation
Knak, a codeless campaign creation platform for enterprise marketing teams, secured $25 million in a Series A round…
Financial News
November 12
AI artificial intelligence content creation dynamic content marketing automation Televerde
Good marketing is a critical piece of any successful business strategy. While quality marketing is effective, it takes…
Demanding Views
October 8
Allbound buyer journey engagement marketing automation partner marketing revenue
The Partner Journey Automation solution from Allbound, a partner relationship management (PRM) software provider, is designed to help…
Solution Spotlight
May 10