New NetLine Research Reveals Content Consumption Gap Is Highest For C-Level Execs

There is a growing disparity between marketing strategies and the consumption trends of target audiences. The 2018 State of B2B Content Consumption and Demand Report for Marketers report from NetLine Corporation shows that marketers are prioritizing C-level executives on their target accounts. But the consumption gap — the time between when a user initially receives or downloads content and when they actually read it — is among the highest for C-level executives, who are often busy and inundated with information.

Study: Majority Of Marketers Identify ‘High-Quality Content Creation’ As Top Reason For Success

1netlinenewContent marketers face steep competition and more aggressive goals in their quest for success, according to research conducted by NetLine, a content syndication and lead generation services provider. The research revealed that in the last year, 65% of campaigns excluded 17% of the active marketing audience, meaning many lower-ranking influencers were left out of lead generation campaigns.

NetLine Highlights 32% Year-Over-Year Growth, Ongoing Enhancements To Lead Gen Offerings

1netlineContent syndication and lead generation services provider NetLine Corporation announced revenue increased 32% compared with 2014 in its fiscal year 2015 results. The company said it also had a 70% client retention rate for the year.

Netline attributes the growth to ongoing enhancements to its AudienceTarget technology. The company also noted that new product launches intended to improve lead conversions was an important goal for 2015 and will continue to be a focus this year.

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