ZoomInfo, the B2B account and contact database platform, unveiled enhancements to its ReachOut offering, as well as a new integration with HubSpot. Announced at the 2018 Growth Acceleration Summit held in Boston June 18-20, the new updates and integration position ZoomInfo customers to leverage account and contact data on a regular basis to increase productivity and profitability.
Business information provider ZoomInfo announced that it surpassed the 100,000-member mark for its ZoomInfo Community Edition, which provides B2B marketers with updated company data, including business emails, direct phone numbers, company background and news mentions.
The service, which does not require a subscription, enables members to search and segment profiles that are continuously refreshed with data from thousands of news sites, millions of company web sites and contributions members, according to ZoomInfo officials.
ZoomInfo has announced a partnership with Salesforce.com that allows Salesforce.com users to instantly update data in their accounts, contacts and leads with just-verified information from ZoomInfo’s business profiles.
The new ZoomInfo for Salesforce app adds a panel to users' Salesforce.com accounts, which highlights available data from ZoomInfo that is either more recent than or missing from existing records in Salesforce.com. Additionally, a user can instantly find other contacts at a prospect’s company without ever having to leave Salesforce.com.