3 Ways To Turn Your Customers’ Bad Experiences Into Positive Outcomes
As the saying goes, sh*t happens. But just because bad experiences are part of life doesn't mean they…
Demanding Views March 31
Latest In: Customer Advocacy
Chili Piper Welcomes First Chief Customer Officer
Chili Piper, an inbound conversion platform, promoted its VP of Customer Success, Gemma Cipriani-Espineira, to its first Chief…
Industry News October 7
3 Actionable Tips For Maintaining Happy & Healthy Customer Relationships
Oftentimes, acquiring new customers takes precedence over retaining existing ones. Marketing and sales teams are so focused on…
Blog October 21
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Pipeline Velocity Measurement Becomes Next Stage Of Maturity, Revenue Growth
The pressure is on — marketers are becoming more responsible for driving revenue. In fact, Forrester research shows…
Industry News October 10
9 Steps To Operationalize CX And Achieve Advocacy
How can firms operationalize the customer experience and create customers for life? It is great to talk about…
Demanding Views September 4
Customer Advocacy Marketing—Make It About Them, Not About You
Do you want to be successful in your B2B marketing strategies? Put your customer at the forefront. That…
Blog March 1
Act-On Extends Automation Capabilities Beyond Acquisition Marketing
Marketing automation provider Act-On Software has released new brand marketing and customer marketing capabilities designed to extend the…
Industry News April 22
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
