How to Fix Go-To-Market Silos
Even the strongest go-to-market (GTM) strategies can fail if teams aren’t aligned. Despite all the tools and talent,…
Demanding Views September 12
Latest In: misalignment
Mural: 85% of GTM Teams Confident in Company Collaboration
Mural’s 2025 Global Go-to-Market (GTM) Alignment Gap Index uncovered that GTM teams made up of sales, marketing, and research…
News Brief June 9
New Research Details Continued Misalignment Between Sales & Marketing; Lack Of Technology Integration
With the rise of account-based marketing (ABM), revenue operations and revenue teams, the need for internal alignment is…
Industry News February 22
NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…
Blog March 30
Study: Half Of Marketing And Sales Budgets Spent On Unpursued Leads
A recent study by Conversica revealed that B2B companies are spending 50% of their marketing and sales budgets…
Industry News September 29
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
