Review platform TrustRadius has secured $5.5 million in Series B funding. The round was left by LiveOak Venture Partners with ongoing participation from Mayfield. To date, the company has raised $13 million.
With the new funding, TrustRadius plans to invest in new product innovations and triple headcount over the next 24 months. The company recently added Bill Mazaitis, former CMO of Slack and Zendesk and SVP of Marketing at Salesforce, as a board advisor.
“While buyers are conducting more independent research than ever before, marketing and sales engagement remains a critical influence in considered B2B purchases,” said Vinay Bhagat, Founder and CEO of TrustRadius, in a statement. “Vendors that proactively use the voice of their customers are seeing tremendous results across their funnel, from increasing lead conversion to closing deals faster.”