Landing page builder and platform Unbounce released its new Conversion Intelligence Engine, a suite of artificial intelligence (AI)-powered solutions designed to help small and medium-sized businesses (SMBs) increase conversion rates at every touchpoint of their marketing campaigns.
Unbounce is a drag-and-drop builder that provides SMBs with conversion optimization tools and solutions to build out customized landing pages that drive engagement and accelerate growth. The Conversion Intelligence Engine will allow Unbounce users to combine their marketing intelligence with machine learning technology for optimized website building.
The Conversion Intelligence Engine hosts three distinct solutions for increasing conversion rates, including:
- Smart Builder, an AI-powered landing page builder that provides suggestions and templates based on a user’s campaign goals;
- Smart Copy, an AI copywriting solution, designed to generate human copy for landing page ads, blog posts, VC pitches and TikTok videos for more efficient workflows; and
- Smart Traffic, a solution that connects visitors with best-fit landing pages, helping marketers reduce ad spend and A/B testing while delivering a webpage with relevant content.
“Since opening our doors more than 10 years ago as an innovator in landing page software, Unbounce has existed to help small businesses grow smarter by making access to essential digital marketing tools easy,” said Tamara Grominsky, Chief Strategy Officer of Unbounce, in a statement. “However, today we’re seeing small businesses falling behind while large enterprises with big budgets are dominating the competitive landscape. Conversion intelligence allows marketers with limited budgets and teams to pair their own expertise with data-powered AI insights to create and optimize the highest-converting campaigns possible. It’s simple: The marketers who aren’t embracing this new approach are going to be left behind.”