Fuel Cycle Offers Multilingual Solution Designed To Cater Market Research To Global Audiences
- Published in Solution Spotlight
Fuel Cycle’s Market Research Cloud is a comprehensive intelligence gathering ecosystem designed to enable decision-makers to maintain constant connections with their customers, prospects and users to uncover real-world actionable intelligence. By integrating human insight with critical business data, and through automated quantitative and qualitative research solutions, Fuel Cycle’s Market Research Cloud aims to power product innovation, brand intelligence and enhanced user experience.
Fuel Cycle’s multilingual solution will enable brands to conduct market research in more than 1,000 languages. The new capability will allow brands to cater to and understand their diverse customer bases without language barriers to reach non-English speaking audiences all within the same research platform and community.
Fuel Cycle’s new multilingual support solution is designed to automate and simplify the translation process for multilingual market research. With a bank of more than 1,000 languages, brands can invest more into interacting with customers that speak different languages. The solution is integrated into Fuel Cycle’s existing research platform, allowing existing customers to begin multilingual research.
Multilingual allows brands access to a variety of testing and tracking. Users can conduct concept testing and ad testing in international markets, track brand performance internationally, conduct DEI research, fulfill accessibility requirements and cater to a multilingual customer base.
Who It's For
Any brand who wants to understand their non-English speaking or global audience, including researchers and market analysts who are forced to run several translated surveys to gather insights from their target consumers.
What It Solves
Global brands conducting research only in English disregard almost 82% of the world's population and millions of Americans who do not speak English at home. Multilingual eliminates the need to run several, concurrent studies to reach respondents for each language.
What Makes It Special
The solution is designed to let brands track the same research questions and translate it to different languages without having to create separate surveys. All of the respondents' information is used within the same research platform and community.
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