FunnelCake’s lead-to-revenue management system is designed to unify lead and opportunity data from Salesforce to deliver actionable, full-funnel reporting for sales and marketing leadership.
The solution aims to bring sales and marketing processes together to increase productivity and consistency. Features include:
- Unified leads and contacts: FunnelCake is positioned to map leads and contacts through the same funnel to accurately measure pickup time and response rate;
- Full-funnel metrics: see how leads and opportunities move through the funnel, where deals get stuck and where they are being lost; and
- Actionable reporting: the solution is designed to send alerts to SDRs and sales reps based on SLAs and historical performance to ensure all leads are followed up with promptly and all opportunities are managed correctly. When reps don’t take action, alerts are escalated to management, creating a behavioral change loop.
FunnelCake operates in the B2B world and is targeted towards VP roles in sales, marketing, sales ops, marketing ops and revenue ops.
The solution is positioned to integrate with Salesforce Sales Cloud.
FunnelCake is a SaaS product with a web application, email alerts and Salesforce integration.
Current clients include Namely, IBM Aspera and Auvik Networks.
FunnelCake aims to drive change from the bottom-up by focusing on changing rep behaviors and improving the data used for dashboards, forecasts and operational insights. It is positioned to send alerts to reps and generate revenue insights for executives.