SmartSuite, an end-to-end data management solution from ReachForce, is designed to verify, standardize and enrich contact and account data in real-time. The solution aims to help organizations adopt a data-first approach to their marketing and sales activities.
SmartSuite uses a five-step data quality lifecycle to provide users with campaign-ready data. The process begins with an initial database cleanse. The solution is positioned to then use first- and third-party data from 150 sources combined with a matching algorithm to verify and standardize existing leads. It is also designed to automatically enrich new leads and optimize data over time. Finally, SmartSuite aims to identify and fill any gaps in the target audience, so marketing and sales teams are left with the rich data insights.
The solution is designed to equip modern B2B professionals across marketing operations, demand generation and sales to harness the power of clean and accurate data to enhance their day-to-day workflows.
ReachForce solutions are positioned to function as a standalone platform for data quality management or as an integration with some of the largest CRM and MAP providers, including Salesforce, Marketo, Eloqua and HubSpot.
SmartSuite is a SaaS-based solution with an affordable pricing model that is designed to scale with the size of your database.
ReachForce customers include Marketo, Lenovo, Huron, UpWork and PayScale.
SmartSuite aims to fill a critical gap for organizations that have lean marketing functions but need better data to fuel their marketing programs. It is a cost-conscious platform designed to provide accurate and complete data that organizations can use with confidence while scaling with the size of their database.
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