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Televerde Rolls Out New Marketing Automation & Lead Nurturing Audit


Televerde
, a BtoB provider of sales pipeline development solutions, recently introduced a new offer of complimentary audits of marketing automation (MA) configuration and utilization.  Designed to help companies optimize the return on marketing automation investments, the audit report Televerde provides includes a list of the MA tool features that are being utilized effectively, which are not, and proposes changes to optimize effective use of the system to track, nurture and accelerate leads.

Televerde is offering this service complimentary for companies whose audit requests are scheduled to occur no later than Dec. 31, 2011. The offer is open to organizations using either Marketo or Eloqua tools. The audit includes:

Televerde B2B Marketing Study Highlights Automation Technology Adoption, Lead Generation Trends


Nearly a quarter (24%) of B2B organizations that currently do not have a marketing automation platform are planning to invest in one, according to new research released by Televerde, a provider of B2B sales pipeline development solutions.

The B2B Marketing Research Study features responses from more than 300 marketing and sales executives. The research, conducted online and at some of the industry events Televerde participates in, features metrics and other insight associated with more than 70 questions about lead generation, lead nurturing, lead conversion, marketing automation, and contact data practices and performance.

Televerde B2B Marketing Study Highlights Automation Technology Adoption, Lead Generation Trends


Nearly a quarter (24%) of B2B organizations that currently do not have a marketing automation platform are planning to invest in one, according to new research released by Televerde, a provider of B2B sales pipeline development solutions.

The B2B Marketing Research Study features responses from more than 300 marketing and sales executives. The research, conducted online and at some of the industry events Televerde participates in, features metrics and other insight associated with more than 70 questions about lead generation, lead nurturing, lead conversion, marketing automation, and contact data practices and performance.

Televerde Rolls Out New Marketing Automation & Lead Nurturing Audit


Televerde
, a BtoB provider of sales pipeline development solutions, recently introduced a new offer of complimentary audits of marketing automation (MA) configuration and utilization.  Designed to help companies optimize the return on marketing automation investments, the audit report Televerde provides includes a list of the MA tool features that are being utilized effectively, which are not, and proposes changes to optimize effective use of the system to track, nurture and accelerate leads.

Televerde is offering this service complimentary for companies whose audit requests are scheduled to occur no later than Dec. 31, 2011. The offer is open to organizations using either Marketo or Eloqua tools. The audit includes:

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