Televerde, a BtoB provider of sales pipeline development solutions, recently introduced a new offer of complimentary audits of marketing automation (MA) configuration and utilization. Designed to help companies optimize the return on marketing automation investments, the audit report Televerde provides includes a list of the MA tool features that are being utilized effectively, which are not, and proposes changes to optimize effective use of the system to track, nurture and accelerate leads.
Televerde is offering this service complimentary for companies whose audit requests are scheduled to occur no later than Dec. 31, 2011. The offer is open to organizations using either Marketo or Eloqua tools. The audit includes:
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