Evergage’s new personalization algorithm, Contextual Bandit, is designed to leverage artificial intelligence (AI) to process vast stores of data, positioning companies to automatically deliver the most relevant and optimal content, offer or promotion to each website visitor, application user or email recipient.
Designed to drive engagement and conversions, the triggered email capabilities of Evergage’s real-time personalization platform enable B2B marketers to automatically trigger perfectly timed, relevant, one-off emails based on an individual’s in-the-moment actions across channels. The solution can help marketers cut through the clutter — making their emails more personalized, timely and effective.
Real-time personalization platform Evergage announced it has launched new triggered email capabilities within the company’s Evergage for Email offering. The functionality is designed to enable digital marketers to automatically trigger relevant, one-off emails based on an individual’s current actions across channels.