ADVERTISEMENT

Latest In: Industry News

buyer journey buyer persona McKinsey multichannel omnichannel research Sales Enablement
New McKinsey Research: The Top Three Channels B2B Buyers Prefer

New McKinsey Research: The Top Three Channels B2B Buyers Prefer

Today's B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant…

Industry News June 22
ABM enhancements personalization RollWorks site
RollWorks Announces New Site Enhancements To Increase Personalization

RollWorks Announces New Site Enhancements To Increase Personalization

RollWorks, an ABM platform, announced feature enhancements to double down on personalization with more granular account-level data. The…

Industry News June 21
Accuracy Forecast Gong Reality sales
Gong Forecast Aims To Deliver Sales Accuracy Based On Reality

Gong Forecast Aims To Deliver Sales Accuracy Based On Reality

Gong, a revenue intelligence platform for B2B sales teams, launched a reality-based sales forecast platform designed to deliver…

Industry News June 21
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series