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Marketers Turn To Behavioral, Intent & CRM Data To Improve Lead Scoring Models

Marketers Turn To Behavioral, Intent & CRM Data To Improve Lead Scoring Models

In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than…

Industry News March 3
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LeadMD Acquired By Trendline Interactive, Pairing B2C And B2B Expertise

LeadMD Acquired By Trendline Interactive, Pairing B2C And B2B Expertise

LeadMD, a revenue performance consultancy, merged with full-service marketing agency Trendline Interactive, in a pairing designed to deliver…

Industry News March 2
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DemandGen International To Merge With BDO USA In Move To Extend Digital Offerings To Wider Audience

DemandGen International To Merge With BDO USA In Move To Extend Digital Offerings To Wider Audience

BDO USA, LLP, an accounting and advisory firm, announced an agreed merger with DemandGen International, Inc., a provider…

Industry News March 2
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