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ABM account targeting Accountbased marketing datadriven Demandbase departmental alignment Icertis intent data intent signals RollWorks SiriusDecisions
ABM Teams Taking Deeper, Data-Driven Approach To Account Targeting, Departmental Alignment

ABM Teams Taking Deeper, Data-Driven Approach To Account Targeting, Departmental Alignment

An effective account-based marketing strategy requires targeting and engaging the right accounts. However, identifying these accounts has been…

Industry News April 10
Brian Giese contact data demand generation InsightBASE intent data MarTech West Relevance Engine True Influence Version 30
True Influence To Release InsightBase Version 3.0 For Next-Level Intent Insights

True Influence To Release InsightBase Version 3.0 For Next-Level Intent Insights

True Influence, an intent-based marketing and demand generation solutions provider, unveiled InsightBase Version 3.0, which aims to deliver…

Industry News April 5
Akkroo Andy Higgs Chris Wickson demand orchestration inperson events Integrate Jeremy Bloom lead capture lead handoff mergers and acquisitions
Source: Akkroo

Integrate Buys Akkroo For $34 Million, Completes Second Acquisition In Three Months

Integrate, a demand orchestration platform, announced that it has acquired the B2B event lead capture company Akkroo for…

Industry News April 4
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