Allison Snow buyer activity Forrester Google+ Iron Mountain kpis Leslie Alore Marketing marketing performance measurment Masha Finkelstein Pat Oldenburg performance metrics pipeline velocity ServiceMax
Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of…
Industry News
January 9
#B2BMX Arizona B2B B2B Marketing Exchange conference Gainey Ranch Hyatt Regency Hyatt Regency Scottsdale Resort & Spa Marketing Scottsdale Spa Avania
Would you rather spend this winter stuck in your office hiding from the cold, or join thousands of…
Blog
January 8
Avaya CEO CMO demand generation Jim Hooker Morag Lucey sales acceleration SAP Televerde
Televerde, the demand generation and sales acceleration solutions provider, unveiled Morag Lucey as the company's new CEO. Lucey…
Industry News
January 7