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Study: Audience-Centric Marketing Most Impactful For Each Buying Scenario

Study: Audience-Centric Marketing Most Impactful For Each Buying Scenario

New research from SiriusDecisions — based on B2B buyer behavior over the past year — has revealed that…

Industry News January 25
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Life Beyond The Lead: Keynote Sessions At B2B Marketing Exchange Address Realities Of Buying Groups, New Campaign Models

Life Beyond The Lead: Keynote Sessions At B2B Marketing Exchange Address Realities Of Buying Groups, New Campaign Models

The fundamental shift from capturing individual leads to engaging buying within target accounts is a multidimensional change many…

Industry News January 24
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Research: Storytelling, Execution Top Characteristics Of High-Performing Marketers

Research: Storytelling, Execution Top Characteristics Of High-Performing Marketers

New research from Skyword, a content marketing software and services company, has found that only 27% of marketers…

Industry News January 23
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