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B2B Marketers Use Web Personalization Strategies To Engage Buyers

B2B Marketers Use Web Personalization Strategies To Engage Buyers

B2B buyers expect relevant and contextual engagement from vendors, and progressive B2B organizations such as CenturyLink, Mendix and…

Industry News December 7
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Proof Unveils Business Impact Analytics Solution For Marketing And Communications

Proof Unveils Business Impact Analytics Solution For Marketing And Communications

Proof, a NY-based marketing attribution startup, announced the launch of its first software platform, which it said will…

Industry News December 6
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Salesforce Expands Alliance With Amazon Web Services To Broaden Data Offerings

Salesforce Expands Alliance With Amazon Web Services To Broaden Data Offerings

Salesforce announced it has expanded its global strategic alliance with Amazon Web Service (AWS). The two companies will…

Industry News December 5
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