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Acquisition Alex Bard assistly Brad Birnbaum Gary Benitt Jeremy Suriel Marc Benioff Salesforce.com social customer service

Salesforce.com Acquires Social Customer Service Platform Assistly

Salesforce.com announced yesterday its acquisition of Assistly, an instant customer-service help desk built for the cloud. Salesforce.com acquired…

Industry News September 22
BtoB marketing sales road map cold calls Paul Rafferty sales appointments Sales Engine INternational

Study Shows Nurtured Sales Leads 9 Times More Likely To Convert To Appointments

Nurtured BtoB sales leads are nearly nine times more likely to result in sales appointments than cold calls,…

Industry News September 21
“Balancing The Demand Equation Adam B. Needles LeftBrain DGA
final

Modern BtoB Demand Gen Tactics, New Management Frameworks Highlighted In New Book

As content messaging plays an increasingly critical role for prospects in the buying process, marketers are uniquely challenged…

Industry News September 20
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