Act-On Software announced that it has built native integrations to all major CRMs, including Salesforce, SugarCRM, Microsoft Dynamics and NetSuite.
With native CRM integration, the company is positioning its marketing automation system as “CRM agnostic.” This enables users to switch CRM systems without losing any benefit of marketing automation.
Marketers using Act-On integrated with CRM can:
- Choose specific segments to import to the Act-On database and market to;
- Use lead scoring to prioritize high-scoring leads for sales; and
- Measure and report on campaigns throughout the customer acquisition process from lead to revenue.