In this video, Klaudia Tirico, Editor of Demand Gen Report, and Nick Runyon, CMO of PFL, discuss how intertwining digital and physical marketing efforts delivers the most value and engagement across multiple channels. The pair chat about how tactile marketing reinforces branding, maximizes ROI during virtual events, and crafts personalized experiences. They even touch upon the best ways for sales reps to identify and address a client’s comfort level with sharing personal information. As an added bonus, viewers get an exclusive sneak peek into the #B2BMX Welcome Kit for early registrants of DGR’s B2B Marketing Experience virtual event, taking place February 22-24, 2021! P.S. If you want to get your hands on one of these awesome #B2BMX Welcome Kits, register for B2B Marketing Exchange by February 15!