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Infographic: Account-Based Marketing

Many B2B marketers are turning to account-based marketing (ABM) strategies as they aim to duplicate the success of…

August 14
Cari Baldwin Content drip campaigns Justin Gray lead nurturing LeadMD Marketing Operations Manager for The Pedowitz Group Partner and Founder of BlueBird Strategies segmentation targeted messaging Tony Zambito Toyin Adon-Abel Jr.
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New Era Of Lead Nurturing Focuses On Segmentation, Targeted Content

For many marketers, lead nurturing still consists of drip email campaigns that spit out the same series of…

Industry News August 14
Digioh's Revenue Analytics marketing ROI
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Revenue Analytics From Digioh

Digioh's Revenue Analytics provides marketers with an ROI breakdown for each marketing channel.

Solution Spotlight August 13
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series