ADVERTISEMENT

The Latest

Filter By Topic

Filter by Types

scientific-attribution-modeling-increase-sales-by-20 5151c6d718f13 w587-edit

Infographic: How Scientific Attribution Modeling Works

You roll out your new digital marketing campaign and sales can go one of three ways: increase, decrease…

April 3
Eloqua exacttarget growth marketing automation Marketo IPO Microsoft NetSuite Oracle Pardot revenue Salesforce.com SAP and SugarCRM
marketo Logo

Marketo Files $75M IPO, Reveals Financial Details

Marketo has followed through on its plans to file an initial public offering (IPO), a move which also…

Industry News April 3
Adobe Tableau big data Data analytics data visualization SAP SAS
data visualization image

Visual Analytics: New Maps For Data-Driven Marketing

Data analytics has never lacked for coordinates. Filling a spreadsheet with lead scoring algorithms, customer retention costs or…

Industry News April 2
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series