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58% of B2B tech buyers watched videos to find information on products they wish to buy 66% researched a product; 46% visited a vendor web site or contacted a vendor for more information; 42% purchased a product; and 25% added the vendor to the short list for consideration a provider of cloud-based SaaS applications for digital presence management a provider of cloud-based solutions for collaboration and data sharing and 54% watched videos for product reviews. After watching a video Brainshark engagement scoring Founder and CEO of KnowledgeVision Jason Thibeault Katelyn de Diego Michael Kolowich Senior Director of Marketing Strategy for Limelight Networks Senior Marketing Content Specialist for Citrix video analytics Vidyard
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Detailed Analytics Make Video A Rising Content Star

If a picture is worth a thousand words, then a video is worth an inbox full of email,…

Industry News March 20
Qvidian Sales Playbooks & Analytics
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Qvidian’s Sales Playbooks & Analytics

Qvidian's Sales Playbooks & Analytics application helps sales teams accelerate the sales cycle and close more deals by…

Solution Spotlight March 19
Aprimo Eloqua (now owned by Oracle) Epiphany Hubspot and Marketo Infusionsoft marketing automation history marketing automation hot Paragren Revenio SAS Siebel Teradata and Unica.
Jon Miller Marketo

Three Reasons Marketing Automation Is So Hot Right Now

By Jon Miller, VP of Marketing Content and Strategy, Marketo  Marketing automation is hardly a new concept. According…

Demanding Views March 19
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